Marketing Broadcast Optimization

Marketing Broadcast Optimization helps businesses create and enhance more effective marketing broadcast campaigns, ensuring that messages reach the right customers. Marketing Broadcast Optimization enables businesses to identify customers who best fit their products and ensures that broadcasts are targeted effectively. Broadcast messages are sent to the most relevant and engaged customers from the entire list of customers in your CSV file, preventing businesses from sending spam messages and improving customer relationships.

When you enable Marketing Broadcast Optimization, you gain:

• Equal or Higher Delivery and Read Rates: Ensure your customers receive valuable messages, resulting in better engagement.
• Richer Analytics on Key Metrics: Gain insights into delivery rates, read rates, and click-button rates for a deeper understanding of customer interaction.
• Leverage Existing Marketing Message Templates: Use your current templates seamlessly within the optimized broadcast framework.
• Retain the Same Pricing Rate: Enhance the impact of your messages without incurring additional costs.
• Access Conversion Insights: Understand how your broadcasts drive conversions and customer engagement.

Getting Started

To start using Marketing Broadcast Optimization, there are three main steps you need to follow:

1. Integrate a WhatsApp Account
2. Enable Marketing Broadcast Optimization
3. Send Marketing Broadcasts Optimization

For more detailed , follow these steps:

Integrate a WhatsApp Account

Marketing Broadcast Optimization requires a connected WhatsApp Business account to Qiscus Omnichannel Chat. This integration is essential to access the tools and features. You can integrate your WhatsApp account in the following ways:

1. Through Facebook: Log in to your Facebook account to link your WhatsApp Business API.
2. Through Qiscus : Reach out to the Qiscus Support Team to facilitate the integration process.

Follow this document for the integration process.

Enable Marketing Broadcasts Optimization

After integrating your WhatsApp account, enable the Marketing Broadcast Optimization feature by following these steps:

1. Choose the WhatsApp Account you want to enable Marketing Broadcast Optimization for, and click Settings.

2. Click Enable Marketing Broadcast Optimization.

3. Review the feature benefits on the Marketing Broadcast Optimization page and proceed by clicking Enable Marketing Broadcast Optimization.

4. Complete the Facebook Request Access process, which involves providing business details, WhatsApp Business profile, and verification. Click Finish once completed.

5. when you have successfully enabled it, the information “Automated marketing broadcast optimization is enabled in this channel” will appear, you can click Back without save the changes.

6. You will see the "Marketing Optimization" label in the WhatsApp Channel Integration, indicating that this WhatsApp account has Marketing Broadcast Optimization enabled.

Send Marketing Broadcasts Optimization

Once enabled, you can start sending targeted and optimized broadcasts. This feature ensures your messages reach the most relevant customers.

Before send broadcasts using Marketing Broadcast Optimization, you need to know:

• Supported Templates

  • Only Marketing Templates are supported.
  • Broadcasts can only be sent using customer data from a select from Customer Groups or Upload from CSV

• Broadcast Objective Options

  • Targeted: This objective is ideal for the businesses that already know exactly who their customers are. If you’re confident that your broadcast will delight or meet the needs of your customers, this objective ensures your broadcast message reaches the right customer efficiently.
  • Optimized: This objective helps businesses that are uncertain of their target customers. Marketing Message Lite API form Meta identifies which customers are most likely to benefit from your broadcast and ensures that your messages reach the right customers. This makes credit use more efficient, as broadcasts are targeted and reduce wastage. Marketing Message Lite API focuses on sending high-quality marketing messages by Meta Signals. It uses frequency capping to limit how often users receive messages, prioritizing valuable ones to balance user experience and message load.

If you want to send a broadcast using Marketing Broadcast Optimization, follow these steps:

1. Go to Outbound Message, then navigate to WhatsApp Broadcast. Here, you can choose to use Select from Customer Groups or Upload from CSV.

2. In this example, we will use Select from Customer Groups. Select a Customer Group from the available options, input the Broadcast Name, and then click Next.

3. On the Send Customer Groups Broadcast Message page, select the Marketing template category. Only Marketing templates category can be used for Marketing Broadcast Optimization.

4. Next, you will find two broadcast objectives to choose, Targeted or Optimized. If your business is uncertain whether your customer data aligns with the broadcast's target, select Optimized to maximize the effectiveness of your broadcast by ensuring it reaches the best fit customer.

5. Select the Template Message you want to use for the broadcast. The selected template message will display the WhatsApp account and the language being used.

6. Upload your customer data file in .csv format. Ensure it follows the required format. You can download a sample template before, to confirm that your CSV file complies with the format.

7. Set up the broadcast schedule. You can choose to send the broadcast schedule immediately or specify a date and time for the delivery.

8. Once everything is ready, click Send to execute the broadcast.Please wait for a verification pop-up to appears. Click the Continue and wait for the broadcast process to finish.

9. After sending the Broadcast, in the Broadcast List will display a column Objective indicating whether the broadcast was send with a Targeted Objective or an Optimized Objective.

Marketing Message Templates Insight

To support the implementation of Marketing Broadcast Optimization, adjustments have been made to the WhatsApp Templates feature. You can view these updates by navigating to the Outbound Message menu, selecting WhatsApp Templates, and clicking on the template you wish to review. This will display detailed template information, including its Template Insight. Template Insight provides a comprehensive performance report for the template, sourced from Meta, and is accessible within Qiscus Omnichannel Chat

Using Template Insight, you can monitor a template's performance over various time ranges or a single-day selection. The data includes the following metrics:

• Sent Messages: The total number of messages attempted for delivery to recipients.
• Delivered Messages: The total number of messages successfully delivered to recipients' devices.
• Read Messages: The total number of delivered messages opened or read by recipients.
• Button Link Click: The total number of clicks on links included in buttons within your template message (available only for Marketing Broadcast Optimization enabled).
• Button Click: The total number of clicks on buttons included in your message.

Click Metrics

Click metrics provide insights into user engagement with buttons in your template messages. These metrics are returned as an array of JSON objects, each containing a type and value. Click tracking is available only for URL buttons and quick-reply buttons in templates categorized as MARKETING or UTILITY. The available click metric types are:

• url_button: The total number of clicks on a URL button. This metric counts every instance a recipient clicks the button, including multiple clicks from the same user.
• unique_url_button: The number of distinct WhatsApp accounts that clicked on a URL button. Unlike total clicks, this metric eliminates duplicate clicks from the same recipient, providing a more accurate measurement of engagement.

In addition, if your business has used the template for Marketing Broadcast Optimization, rate percentages for each category will also be displayed:

• Delivery Rate: The percentage of sent messages that were successfully delivered.
• Read Rate: The percentage of delivered messages that were opened or read by recipients.
• Button Click Rate: The percentage of delivered messages that resulted in button clicks.

This feature allows you to efficiently monitor and evaluate the performance of each template, enabling you to improve the overall effectiveness of your campaigns.